We're a technology company that loves clean design, intuitive user experiences, and turning complexity into simplicity.
We see the trajectory away from big clunky hardware and fragmented proprietary systems towards light, thin, and mobile everything. There is great value in storing and sharing data through cloud technology for merchants, but the real winner is the consumer.
The first big opportunity is convert every spontaneous hunger pang into an instant action where the customer can find the food they are hungry for, navigate a menu and order. Whether on the web, on Facebook, or on their smartphone, let customers order anytime, from anywhere, 24/7. The second big opportunity is to strengthen the user experience by aligning ordering with all the other e-commerce and engagement services that today exist but are fragmented.